The Phaceology software allows cameras to read a person’s emotional response from their facial expressions. It also detects gender and age. Any modern device with a camera can be used.
The software can detect emotions like…
Phaceology software uses emotion analysis and AI to identify 68 specific points on the face through standard video output. Analyzing these points with an algorithm, the system identifies features as emotions, gender and age.
Phaceology also analyzes non-verbal factors, such as body positioning, gestures, posture, general mobility, and overall response time to certain stimuli. In the future, this technology will be able to verify verbal factors, such as patterns of speech, or non-linguistic sound responses like a sigh or yawn.
You can use the technology as a embedded system in your devices or use our API service to send video and receive data in real time, via the internet.
As Phaceology gets real-time scores of people’s emotions, it records those scores and provides valuable data to improve customer relations. Each day, employees and locations will get average scores for the types of emotions elicited.
How Was This Technology Developed?
This technology was developed using the latest in the scientific fields of machine vision and psychology. From the beginning, the Phaceology developers relied on credible scientific research, not only from a technical standpoint, but from the field of human behavior.
Most of the discussion in emotion analytics space centers around human-machine interaction. “Machines need to be a lot more empathetic. They need to better understand who we are so they can serve us.” ~ Kairos CEO Brian Brackeen said in 2015 after buying out New York facial recognition company IMRSV.
We take emotion recognition into the realm of human-to-human interaction. We measure both customer and employee emotions to find correlation and causality.
Measuring 100% of the customer emotions alone is a gold mine for CX-companies, which rely on voluntary feedback from less than 3% of their customers. Adding employee emotions to the mix elevates the solution to a whole new level of improvement and empowerment.
What Equipment Do I Need?
The minimum required camera resolution is 640 x 480px. Cameras of this specification are common. A variety of cameras work with the Phaceology technology.
How Can Phaceology Help My Business?
Call it the law of attraction or the science of smile, but multiple behavioral studies show that a energetically upbeat emotional response is directly tied to happier repeat customers, which bolster the bottom line. Phaceology has been shown to improve revenues by up to 12% when used consistently. Being in touch with how staff and customers are truly feeling and interacting is far more valuable than a biased online survey, or any other customer rating method. Various industries are a perfect fit for Phaceology, including:
Any Face-To-Face Interactions
Our technology may also be used as a security tool, e.g. at airports, mass events or in vehicles. It allows for detection of frustration/aggression or tiredness of a car or bus driver.
The clinical trials conducted on the Phaceology system show that it is incredibly accurate at assessing the emotions correctly. As this technology will be vital the future of the customer service industry, we’re always searching for ways to make it better, and to make sure it is changing businesses the way it should. As part of our tests, we ask human experts to analyze video, and compare their findings with Phaceology’s. We have solid evidence that the system works, because of tests like this. In fact, in our trials Phaceology was substantially more accurate in determining accurate emotions than human experts.
What About Privacy?
Recordings are stored on the server for minutes, and then they are automatically deleted. Customer data is aggregated to protect privacy. We are completely GDPR compliant and adhere to the Privacy Shield requirements.